Title: Are Subdomains Good for SEO

Intro: The key to setting up a website so it is found through Google or Bing is SEO, or search engine optimization. Many people choose to set up free websites hosted by another domain and use a subdomain. An example would be yourpage.wordpress.com. Others choose to pay for their own domain name and hosting to define their own little corner of the Web. Typically, domains have more clout with search engines than subdomains do. Still, you can use a subdomain and secure decent search engine results.

Step 1: Make sure you pick a site, or domain, that already has good presence in search engine rankings. Those that do normally have secured their clout through a combination of longevity, useful and relevant content, and quality organization within the site. Look for hosts such as WordPress, Blogger or Weebly. These sites all have a good combination of the above characteristics.

Step 2: It’s hard for anyone to find a newly published website if there are no roads, or links, to it from other established sites. For instance, if you set up a personal blog named JoeSmith.blogspot.com, you might try leaving links on other blogs related to your own. This can include leaving comments with a link to your blog. The trick is to get links back to your own site from domains that rank consistently high in search engine results. Make sure you concentrate the bulk of your link building on high-traffic and high-ranking sites.

Step 3: Focus on what your website, or page within your website, is really about. Choose one or two things and stick to them. If you set up a subdomain named antiquecars.weebly.com, use keywords related to antique cars that get a good amount of search traffic. If you focus your site on car door handles, or something similarly obscure, not many people will find your site because not many people are typing “car door handles” into search engines.

Use Google’s free keyword search tool to research and find keyword phrases that will get you the most return for your time and effort.

Step 4: Search engines, especially Google, which handles the vast majority of all search engine traffic, love unique, fresh and relevant content. This means that seo company india won’t get a website very far. Modern search engines use algorithms that will identify and flag duplicate content.

If you’ve ever wondered why so many blogs show up so highly in the search engine rankings, it is because of constantly fresh content. Most blogs are updated with new posts or articles on a weekly, sometimes daily, basis. Everything else being equal, a site like this will greatly outperform a static site that hasn’t changed for the last five years.

Again, it’s important to remember to focus the intent of your subdomain to give it the best search engine optimization. Find a niche and stick to it. The more material you add to your site related to that niche, the better your search engine performance will be as time passes.