’s launched a new milk. The Chinese flavor of the products there, so everyone had a McDonald’s localization unlimited imagination. In the long ago, McDonald’s announced 2012 third-quarter report, the report shows McDonald’s third quarter results down there. McDonald’s entered China has been committed to customers to create a good dining experience, store image are changed periodically upgrade, the color is also injected into the Chinese elements. But the product, always stick to the American McDonald’s “hamburger” style, has launched in the country only two kinds of non-staple food products hamburger - Jumbo Triangular and spinach rolls, but these two products are still Chinese and Western. Until today, milk, McDonald’s began to really close Chinese consumers’ eating habits, it’s localization strategy has only just begun. However, the same as the Western fast food KFC launched two years ago, milk products, and even launched a rice fritters, porridge, biscuits and a series of localized product. McDonald’s, the next how to find new gaps in the market Performance decline to seek new profit growth point to hear the news of McDonald’s introduced milk, Cheung Wai Sun was not surprised, he had been convinced that McDonald’s would certainly go localization of the road. “McDonald’s attitude has been localized for the lukewarm, and very tangled, the direct introduction of Chinese people drink milk, the market is a temptation. And McDonald’s performance declined, this time with such temptations a clear purpose. “Bazhen Yufu Hotel Management Co., Ltd., general manager Zhang Wei said the new. McDonald’s reported results,hogan da bambino, third quarter revenues fell 0.2% year on year, profit fell 3.5%. The most critical is that McDonald’s October sales both in the U.S. and Europe fell by 2.2%,hogan prezzo scarpe, Asia and Africa business down 2.4%, global sales fell 1.8%. This is the McDonald’s since March 2003 since the first time monthly sales decline. Poor sales for October, McDonald’s blamed weak consumer demand and competition fierce. Identify the reasons we should remedy, McDonald’s next task is to boost consumer demand, enhance the strength of the competition to gain more market share. “And in product innovation, with new products to seek new growth points of interest is a good way.” Zhang Wei finds McDonald’s launched a new milk accident. In fact, McDonald’s decline in performance during the search for new profit growth point approach has precedent. Reporters noted that the second quarter of 2009, McDonald’s profit fell 8.1%, revenue fell 7%. Earnings announcement soon, McDonald’s announced that from July 22 onwards, more than 1,000 restaurants nationwide original super fragrant coffee, a comprehensive upgrade to full-bodied mellow McCafe fresh brewed coffee, “McAfee” strategy formally extended to the whole country. Moreover, still in the same period the national launch of McDonald’s McCafe Icy delicious iced coffee and four 10 yuan premium McCafe breakfast combinations. “McAfee” has become a McDonald’s driving sales of new business. With the previous example, three years after McDonald’s will once again by seeking new profit growth point to a great possibility to improve performance. “If this has a purpose, that McDonald’s would never be so simple introduction of new products, localization strategy has been kicked off.” China Brand Research Institute researcher Zhou Tao said. McDonald’s also said that the next will also continue to introduce more new products. Has been reluctant to lower the figure into the local McDonald’s suddenly starting to focus on the localization of products, there is also an important reason. Recently, McDonald’s Japan,hogan basse prezzo, the holding company announced that 2013 will close 110 stores across the country. Due to the earthquake in Japan, McDonald’s performance began to decline in Japan. Frustrated in the Japanese market,foto scarpe hogan, leaving McDonald valued Chinese market, McDonald’s will certainly fully tap the potential of the Chinese market. KFC, McDonald faced the challenges of localization localize faces enormous challenges from Kentucky. As we all know, in terms of localization, Kentucky than McDonald’s first years, has introduced rice, soy milk, fried fritters, biscuits and a series of localized product in the minds of consumers has formed a certain reputation. KFC successful localization will undoubtedly raise the threshold of localization McDonald, McDonald’s gained in localized consumer recognition is more difficult. From McDonald’s new localized product superior products milk, despite the McDonald’s is a great breakthrough,mon cler, but for domestic consumers, and nothing special, because Kentucky began two years ago sell the milk. More importantly, McDonald’s and KFC introduced milk products and there is not much difference, do not have the price advantage. Reporters in Beijing’s Chaoyang District, Beiyuan homes near a McDonald’s restaurant to see, excellent product for the small cup of milk price $ 8 mug nine yuan. According to the restaurant staff introduced new milk sold only at breakfast time, and most of it is with the $ 10 or $ 14 in Breakfast Package. “One glass of milk is not worth buying,” reporter offered to buy a cup of milk, the staff recommends reporter purchased $ 10 package with milk. Got milk, reporters on the staff calls the “worth” emotionally. McDonald’s coffee cup with milk Contain unique capacity rarely, barely opposite McDonald’s breakfast stalls selling milk in half. If the true price of 8 yuan to buy a single glass of milk, really worthwhile. And this cup is not high-priced milk freshly ground, “is brewed with milk powder, and then a second boiling”, McDonald’s staff told reporters. McDonald’s drinking milk, the reporter then went next door to KFC. Reporters learned that KFC’s milk sells for $ 6, packing cup is no longer marked with alcohol cups milk,hogan sneakers uomo, but instead only Uncle cups printed with KFC, McDonald’s is greater than the capacity of the cups, and all day on sale. Similarly to brew milk powder, priced higher than KFC, capacity is less than KFC,hogan scarpe bambino, lack of innovation and price advantages McDonald’s milk,Meraviglioso Promozione Sconto hogan outlet, as the market later entrants, the first step in its localization does not go too smoothly. “McDonald’s localized pressures and challenges indeed. KFC’s localized product too rich, McDonald’s also had to imitate the original, but want to succeed, they must make the product better Bikendeji similar products, and also has a price advantage if you want innovation, I am afraid will be more difficult, even if launched localized product, it must be possible to achieve a standardized food products, transported to the restaurant must be semi-finished products. “Cheung Wai Sun that McDonald’s is now in a passive, awkward position, imitation and Innovation is very difficult. Tangled localization strategy for localization strategy, in fact, McDonald’s has been very tangled. Since entering China, McDonald’s has been reluctant to reduce the figure, has always insisted on Western-style fast food American style. McDonald’s has sought to rely on their own food and beverage concepts to guide consumers, hoping to achieve “McDonald’s what to do, what to eat customers’ brand of charm. Despite the weakness in consumption as well as global competition intensifies, McDonald’s know that we must change our concepts and attitudes, but there is still a reconciled. McDonald’s launch localized products from this approach can be seen in McDonald’s milk tangle. McDonald’s new on November superior products milk is very low-key publicity, except in the New Products marked on restaurant menus, other advertising rare, and restaurant staff did not deliberately recommend to their customers. General McDonald’s introduced new products, the customer when ordering, the staff will ask the customer “Do you want to try new”, but this time the milk did not enjoy such treatment. Moreover, the bloom still use the original milk cups coffee cups, and sell only breakfast time, indicating that McDonald’s yet to “milk” let go. But have to admit, the localization of products in the domestic market has a lot of space. Reporters found that eating at McDonald’s, many customers see a McDonald’s menu, will change the initial choice, “there is milk yet Then the coffee into milk.” Most Chinese people are still accustomed to breakfast drink milk. “In fact, McDonald’s and KFC customers choose their products not only because most people value the kind of environment, even KFC and street stalls sell the same brewing soy milk, there is absolutely no outside fritters fried crispy pan , the price is more than several times higher than the stall, but some customers still prefer to go there to eat. From this we can see that KFC localization success is comfortable dining environment with products that meet the tastes of Chinese consumers, both are indispensable. In fact, McDonald’s can also combine the strengths of the two. “Zhou Tao analysis. Finally, Zhou Tao said that the fundamental business survival or customer, the customer needs to the development of enterprises as a fundamental and effectively from the customer’s needs, companies can not own will. Production of consumer favorite products, truly “people-oriented” marketing, is the subject of McDonald’s should be thinking.
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